{"id":50219,"date":"2026-02-16T11:20:03","date_gmt":"2026-02-16T10:20:03","guid":{"rendered":"https:\/\/www.repscan.com\/?p=50219"},"modified":"2026-02-16T11:23:24","modified_gmt":"2026-02-16T10:23:24","slug":"proteccion-digital-en-ise-2026-con-amadeo-sarra","status":"publish","type":"post","link":"https:\/\/www.repscan.com\/es\/blog\/proteccion-digital-en-ise-2026-con-amadeo-sarra\/","title":{"rendered":"Protecci\u00f3n digital en ISE 2026 con Amadeo Sarr\u00e1"},"content":{"rendered":"<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/hXfUexTYyyQ?si=hId2Xi5M5nNobqT4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Reputaci\u00f3n digital y Legaltech en ISE 2026<\/h2>\n<p>Integrated Systems Europe (ISE) re\u00fane cada a\u00f1o a empresas tecnol\u00f3gicas, integradores y l\u00edderes del sector audiovisual. En esta edici\u00f3n, Amadeo Sarr\u00e1, CEO de Repscan, intervino para abordar un tema que ya afecta de forma directa a compa\u00f1\u00edas, directivos y creadores: la protecci\u00f3n de la reputaci\u00f3n online.<\/p>\n<p>La exposici\u00f3n gir\u00f3 en torno a un escenario cada vez m\u00e1s habitual: suplantaciones de identidad, deepfakes, rese\u00f1as falsas, filtraciones de contenido y webs creadas para enga\u00f1ar utilizando nombres e im\u00e1genes de terceros. Situaciones que no son te\u00f3ricas, sino reales y con impacto econ\u00f3mico.<\/p>\n<h2>Riesgos digitales que ya est\u00e1n afectando a empresas<\/h2>\n<ul>\n<li>Uso no autorizado de imagen para fraudes o inversiones falsas.<\/li>\n<li>Rese\u00f1as manipuladas que alteran la percepci\u00f3n p\u00fablica de un negocio.<\/li>\n<li>Contenido \u00edntimo difundido sin consentimiento.<\/li>\n<li>Perfiles falsos en redes sociales.<\/li>\n<li>Noticias fabricadas que utilizan nombres reales para generar credibilidad.<\/li>\n<\/ul>\n<p>El problema no es solo la publicaci\u00f3n. Es la velocidad con la que se replica y se posiciona en buscadores.<\/p>\n<h2>Tecnolog\u00eda jur\u00eddica aplicada a la eliminaci\u00f3n de contenido<\/h2>\n<p>Durante la conferencia se explic\u00f3 c\u00f3mo la combinaci\u00f3n de software propio y equipo legal permite detectar, clasificar y solicitar la retirada de contenidos que vulneran derechos.<\/p>\n<p>En el caso de vulneraciones de propiedad intelectual o uso indebido de material protegido, puede iniciarse la retirada mediante mecanismos como el <a href=\"https:\/\/www.repscan.com\/es\/proteccion-contenido-copyright\/\">procedimiento de protecci\u00f3n de contenido y copyright<\/a>.<\/p>\n<p>Para empresas que necesitan una gesti\u00f3n continua de su reputaci\u00f3n digital, Repscan dispone tambi\u00e9n de soluciones de monitorizaci\u00f3n y eliminaci\u00f3n disponibles en su <a href=\"https:\/\/www.repscan.com\/es\/eshop\/\">e-shop oficial<\/a>.<\/p>\n<h2>Protecci\u00f3n digital como parte de la estrategia empresarial<\/h2>\n<p>La reputaci\u00f3n online forma parte del activo de una marca. Ignorarla deja margen a terceros para da\u00f1arla. Integrar herramientas legales y tecnol\u00f3gicas permite recuperar el control y reducir la exposici\u00f3n.<\/p>\n<p>La intervenci\u00f3n en ISE 2026 refuerza una idea clara: la defensa digital ya no es una cuesti\u00f3n puntual, es una necesidad permanente para quienes operan en internet.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":29,"featured_media":50223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[40,22],"tags":[],"class_list":["post-50219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-corporativa","category-eliminacion-contenido","infinite-scroll-item"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Protecci\u00f3n digital en ISE 2026 con Amadeo Sarr\u00e1 - RepScan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repscan.com\/es\/blog\/proteccion-digital-en-ise-2026-con-amadeo-sarra\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protecci\u00f3n digital en ISE 2026 con Amadeo Sarr\u00e1 - 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