{"id":49807,"date":"2026-01-29T13:50:39","date_gmt":"2026-01-29T12:50:39","guid":{"rendered":"https:\/\/www.repscan.com\/?p=49807"},"modified":"2026-10-19T13:02:06","modified_gmt":"2026-10-19T11:02:06","slug":"una-nueva-ia-de-meta-intenta-frenar-los-deepfakes-intimos-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.repscan.com\/es\/blog\/una-nueva-ia-de-meta-intenta-frenar-los-deepfakes-intimos-en-redes-sociales\/","title":{"rendered":"Una nueva IA de Meta intenta frenar los deepfakes \u00edntimos en redes sociales"},"content":{"rendered":"<article class=\"post-blog-repscan\">\n<header>Meta impulsa <a href=\"https:\/\/stopncii.org\" target=\"_blank\" rel=\"noopener\">StopNCII<\/a>, un sistema que busca bloquear la difusi\u00f3n de im\u00e1genes \u00edntimas no consentidas (tambi\u00e9n generadas con IA) dentro de sus plataformas.<br \/>\nLa idea es simple: frenar la viralidad antes de que el da\u00f1o se multiplique.<\/header>\n<h2>Qu\u00e9 ha anunciado Meta<\/h2>\n<p>Seg\u00fan <a href=\"https:\/\/theofficer.es\/stopncii-ia-elimina-deepfakes-intimos\/\" target=\"_blank\" rel=\"noopener\">The Officer<\/a>, StopNCII crea una huella digital (hash) desde el propio dispositivo del usuario.<br \/>\nEsa huella se compara con el material que intenta subirse a redes asociadas y, si hay coincidencia, se bloquea la publicaci\u00f3n.<br \/>\nEl archivo original no se sube a la nube.<\/p>\n<h2>C\u00f3mo funciona StopNCII<\/h2>\n<ul>\n<li>Generas un hash en tu dispositivo a partir de la imagen o el v\u00eddeo.<\/li>\n<li>Ese hash se usa para detectar coincidencias en plataformas adheridas.<\/li>\n<li>El sistema bloquea el material coincidente.<\/li>\n<\/ul>\n<p>El art\u00edculo se\u00f1ala que el sistema ha servido para retirar m\u00e1s de 200.000 piezas de material \u00edntimo no consentido y que el bloqueo puede tardar entre tres y cinco d\u00edas desde la denuncia.<br \/>\nTambi\u00e9n menciona compatibilidad con formatos habituales (jpeg, png, mp4) y la posibilidad de cargar hasta 20 huellas a la vez.<\/p>\n<h2>Lo que StopNCII no resuelve<\/h2>\n<p>StopNCII act\u00faa dentro de redes sociales que participan en el sistema.<br \/>\nFuera de ah\u00ed el problema sigue vivo: webs, foros, repositorios, mensajer\u00eda, y sobre todo buscadores.<br \/>\nSi el contenido ya est\u00e1 replicado o indexado, bloquear nuevas subidas en una red social no limpia el rastro.<\/p>\n<h2>Qu\u00e9 hacer si el deepfake ya est\u00e1 circulando<\/h2>\n<p>Aqu\u00ed entra el trabajo de eliminaci\u00f3n real: bajar el material en el origen, cortar r\u00e9plicas y tratar la visibilidad en buscadores.<br \/>\nEn RepScan lo abordamos por v\u00edas distintas seg\u00fan el caso:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.repscan.com\/es\/eliminar-videos-falsos-ia\/\">Eliminaci\u00f3n de deepfakes<\/a> y v\u00eddeos falsos creados con IA.<\/li>\n<li><a href=\"https:\/\/www.repscan.com\/es\/servicio-eliminacion-imagenes\/\" target=\"_blank\" rel=\"noopener\">Eliminaci\u00f3n de fotos e im\u00e1genes<\/a> publicadas sin permiso, copias y reutilizaciones.<\/li>\n<li><a href=\"https:\/\/www.repscan.com\/es\/servicio-eliminacion-videos\/\" target=\"_blank\" rel=\"noopener\">Eliminaci\u00f3n de v\u00eddeos<\/a> filtrados o da\u00f1inos.<\/li>\n<li><a href=\"https:\/\/www.repscan.com\/es\/derecho-al-olvido\/\" target=\"_blank\" rel=\"noopener\">Derecho al olvido<\/a> y gesti\u00f3n de desindexaci\u00f3n en buscadores, si la retirada completa no es viable.<\/li>\n<li><a href=\"https:\/\/www.repscan.com\/es\/repscan-care-protect\/\" target=\"_blank\" rel=\"noopener\">RepScan Care Protect<\/a> para cobertura mensual: privacidad, suplantaciones, acoso, publicaciones da\u00f1inas y apoyo legal.<\/li>\n<\/ul>\n<h2>La diferencia entre \u201cbloquear\u201d y \u201celiminar\u201d<\/h2>\n<p>Bloquear evita nuevas subidas en una plataforma.<br \/>\nEliminar busca retirar el contenido donde ya est\u00e1 publicado y reducir su rastro en buscadores.<br \/>\nEn casos de deepfakes \u00edntimos, esa diferencia marca el tiempo que el material sigue accesible para terceros.<\/p>\n<h2>Si hay urgencia<\/h2>\n<p>Si el contenido se est\u00e1 moviendo r\u00e1pido, es mejor activar una v\u00eda de urgencia y luego ordenar el resto del proceso.<br \/>\nPuedes usar el <a href=\"https:\/\/www.repscan.com\/es\/boton-rojo\/\" target=\"_blank\" rel=\"noopener\">Bot\u00f3n Rojo<\/a> o ir directo a la <a href=\"https:\/\/www.repscan.com\/es\/eshop\/\" target=\"_blank\" rel=\"noopener\">eShop<\/a> para iniciar el tr\u00e1mite.<\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":29,"featured_media":49810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-49807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eliminacion-contenido","infinite-scroll-item"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nueva IA de Meta para frenar los deepfakes \u00edntimos | RepScan<\/title>\n<meta name=\"description\" content=\"Meta anuncia una nueva IA contra los deepfakes \u00edntimos en redes: c\u00f3mo funciona StopNCII, qu\u00e9 no resuelve y qu\u00e9 hacer si el deepfake 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