{"id":62797,"date":"2026-10-15T16:01:19","date_gmt":"2026-10-15T14:01:19","guid":{"rendered":"https:\/\/www.repscan.com\/?p=62797"},"modified":"2026-10-15T16:05:25","modified_gmt":"2026-10-15T14:05:25","slug":"desactivar-ressenyes-google-my-business-opcions-reals-per-a","status":"publish","type":"post","link":"https:\/\/www.repscan.com\/ca\/blog\/desactivar-ressenyes-google-my-business-opcions-reals-per-a\/","title":{"rendered":"Desactivar les ressenyes de Google My Business: opcions reals per a valoracions negatives"},"content":{"rendered":"<p>No hi ha cap opci\u00f3 a Google Business Profile (el nom actual del que durant anys es va con\u00e8ixer com a Google My Business) per desactivar, ocultar o pausar les ressenyes del teu negoci. Ni al panell d&#8217;administraci\u00f3 ni a trav\u00e9s del suport oficial. El que s\u00ed pots fer \u00e9s gestionar activament el que et va arribant: demanar que Google revisi les valoracions que incompleixen les seves normes amb l&#8217;ajuda del nostre servei d&#8217;<a href=\"https:\/\/www.repscan.com\/ca\/eliminar-ressenyes-google\/\">eliminar ressenyes de Google<\/a>, respondre a les negatives per reduir-ne l&#8217;impacte, i construir un volum de valoracions positives que relativitzi qualsevol nota baixa puntual.<\/p>\n<h2>Per qu\u00e8 Google no et deixa desactivar les ressenyes del teu Perfil d&#8217;Empresa<\/h2>\n<p>Les ressenyes a Google no s\u00f3n un servei que ofereixis als teus clients. S\u00f3n informaci\u00f3 p\u00fablica que Google recull dels seus propis usuaris per ajudar altres persones a prendre decisions. Des d&#8217;aquesta perspectiva, no depenen de tu, igual que no decideixes el que alg\u00fa escriu sobre tu en un f\u00f2rum.<\/p>\n<p>Google ho deixa clar a la seva pol\u00edtica de den\u00fancies: <strong>pots reportar una ressenya, per\u00f2 nom\u00e9s desapareixen les que incompleixen les seves normes de contingut<\/strong>. No n&#8217;hi ha prou amb estar-hi en desacord o amb que baixi la teva nota mitjana. Google no interv\u00e9 en conflictes entre negocis i clients.<\/p>\n<p>Aix\u00f2 no vol dir que no tinguis alternatives. Vol dir que cal distingir entre el que existeix i el que molts propietaris de negoci voldrien que exist\u00eds.<\/p>\n<p><!-- CTA INTERMEDIO POST --><\/p>\n<div style=\"background: #e5eeff !important; padding: 22px 20px !important; margin: 60px 0 !important; border-radius: 16px !important; box-sizing: border-box !important; overflow: hidden !important;\">\n<div style=\"display: flex !important; flex-wrap: wrap !important; gap: 24px !important; align-items: stretch !important;\">\n<div style=\"flex: 1 1 190px !important; position: relative !important; min-height: 170px !important; border-radius: 12px !important; overflow: hidden !important;\"><img decoding=\"async\" style=\"position: absolute !important; inset: 0 !important; width: 100% !important; height: 100% !important; object-fit: cover !important; display: block !important;\" src=\"https:\/\/www.repscan.com\/wp-content\/uploads\/2025\/10\/mar-jufresa-repscan.webp\" alt=\"RepScan\" \/><\/div>\n<div style=\"flex: 100 1 280px !important; display: flex !important; flex-direction: column !important; justify-content: center !important; min-width: 0 !important;\">\n<div style=\"font-size: 26px !important; font-weight: 700 !important; line-height: 1.15 !important; margin: 0 0 12px 0 !important; color: #002068 !important;\">Tens ressenyes falses o injustes al teu perfil?<\/div>\n<div style=\"font-size: 15px !important; line-height: 1.35 !important; color: #1a1a1a !important; margin: 0 0 24px 0 !important;\">T&#8217;analitzem el cas i et diem quines valoracions poden desapar\u00e8ixer segons les pol\u00edtiques de Google.<\/div>\n<p>      <a class=\"cta-repscan-btn\" style=\"display: flex !important; width: 100% !important; max-width: 100% !important; min-height: 64px !important; align-items: center !important; justify-content: center !important; text-align: center !important; background: linear-gradient(90deg,#002068 0%,#4f80ff 100%) !important; color: #fff !important; text-decoration: none !important; font-weight: 600 !important; padding: 0 20px !important; border-radius: 10px !important; font-size: 16px !important; margin: 0 !important; box-sizing: border-box !important;\" href=\"https:\/\/www.repscan.com\/en\/eshop\/#sidebar-eliminar-resena\"><br \/>\n        <span style=\"display: block !important; line-height: 1.2 !important; color: #fff !important;\">Contractar en l\u00ednia ara \u2192<\/span><br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- FIN CTA INTERMEDIO POST --><\/p>\n<h2>Quan Google s\u00ed restringeix les ressenyes d&#8217;un perfil (i no ho decideixes tu)<\/h2>\n<p>Hi ha situacions en qu\u00e8 Google bloqueja o limita les ressenyes d&#8217;un Perfil d&#8217;Empresa. Cap d&#8217;elles \u00e9s una opci\u00f3 que puguis activar: s\u00f3n decisions unilaterals de Google basades en les seves pr\u00f2pies pol\u00edtiques.<\/p>\n<p><strong>Activitat sospitosa o coordinada.<\/strong> Quan Google detecta un patr\u00f3 de valoracions que no semblen org\u00e0niques, pot pausar temporalment les noves ressenyes del perfil. Google ho explica al seu blog oficial de Maps: davant d&#8217;un augment sobtat de ressenyes spam, descarta el contingut fals, pausa les contribucions noves, avisa el propietari i mostra al perfil un av\u00eds que explica per qu\u00e8 estan pausades. Si la teva fitxa porta setmanes sense rebre valoracions noves sense que hagis fet res, pot ser la causa. Tens m\u00e9s context a l&#8217;article sobre <strong>per qu\u00e8 Google est\u00e0 esborrant ressenyes i com evitar-ho<\/strong>.<\/p>\n<p><strong>Incompliment de la pol\u00edtica d&#8217;interaccions falses.<\/strong> Si Google conclou que el propi negoci ha pagat o incentivat valoracions, pot aplicar restriccions temporals al perfil: impedir que rebi ressenyes noves durant un per\u00edode, despublicar temporalment les que ja t\u00e9 i mostrar un av\u00eds a qui visiti la fitxa. Google avisa el propietari per correu electr\u00f2nic i permet apel\u00b7lar, per\u00f2 no \u00e9s el propietari qui decideix quan s&#8217;aixeca la restricci\u00f3.<\/p>\n<h2>Qu\u00e8 passa amb les ressenyes si tanques la fitxa de Google<\/h2>\n<p>Molts propietaris creuen que tancar la fitxa d&#8217;empresa fa desapar\u00e8ixer les ressenyes. No \u00e9s aix\u00ed. La documentaci\u00f3 oficial de Google indica que, en retirar un Perfil d&#8217;Empresa, el contingut generat per usuaris, incloses les valoracions, es conserva. El que s\u00ed desapareix s\u00f3n les teves publicacions, fotos, v\u00eddeos i respostes com a propietari. Si marques el negoci com a tancat permanentment, el perfil va desapareixent gradualment dels resultats de cerca, per\u00f2 les ressenyes segueixen sent visibles. Abans de prendre aquesta decisi\u00f3, llegeix <strong>qu\u00e8 implica realment retirar un negoci de Google Maps<\/strong>.<\/p>\n<h2>El que s\u00ed pots fer: taula de decisi\u00f3<\/h2>\n<p>La majoria de negocis que busquen desactivar les ressenyes de Google persegueixen en realitat un d&#8217;aquests quatre objectius. Aquesta taula resumeix quina alternativa existeix per a cadascun:<\/p>\n<table>\n<thead>\n<tr>\n<th>El que vols aconseguir<\/th>\n<th>Qu\u00e8 pots fer de deb\u00f2<\/th>\n<th>On fer-ho<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Que desapareguin ressenyes de spam, falses o sense experi\u00e8ncia real<\/td>\n<td>Demanar que Google les revisi; les que incompleixen les seves normes poden desapar\u00e8ixer<\/td>\n<td><a href=\"https:\/\/www.repscan.com\/ca\/eliminar-ressenyes-google\/\">Servei especialitzat de RepScan<\/a> \u00b7 <a href=\"https:\/\/www.repscan.com\/ca\/comprovador-ressenyes-eliminables-google\/\">comprovador gratu\u00eft<\/a><\/td>\n<\/tr>\n<tr>\n<td>Reduir l&#8217;impacte de les negatives a la teva nota mitjana<\/td>\n<td>Aconseguir m\u00e9s valoracions de 5 estrelles de clients reals<\/td>\n<td><a href=\"https:\/\/www.repscan.com\/ca\/calculadora-ressenyes-google\/\">Calculadora de ressenyes<\/a> \u00b7 <a href=\"https:\/\/www.repscan.com\/ca\/tarjeta-nfc-resenas-google-maps\/\">targeta NFC<\/a><\/td>\n<\/tr>\n<tr>\n<td>Neutralitzar l&#8217;efecte d&#8217;una opini\u00f3 negativa visible<\/td>\n<td>Respondre de manera professional perqu\u00e8 el pr\u00f2xim lector vegi la teva versi\u00f3<\/td>\n<td><a href=\"https:\/\/www.repscan.com\/ca\/respondre-ressenyes-ia\/\">Respostes amb IA<\/a> \u00b7 <a href=\"https:\/\/www.repscan.com\/ca\/blog\/100-exemples-de-respostes-a-ressenyes-negatives-a-google\/\">100 exemples reals<\/a><\/td>\n<\/tr>\n<tr>\n<td>Saber qu\u00e8 diuen del teu negoci abans que et sorprengui<\/td>\n<td>Activar monitoratge i alertes automatitzades<\/td>\n<td><a href=\"https:\/\/www.repscan.com\/ca\/programari-gestio-ressenyes\/\">Programari de gesti\u00f3 de ressenyes<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Respondre les opinions negatives: canvia m\u00e9s del que sembla<\/h2>\n<p>Una resposta ben redactada a una ressenya negativa no conven\u00e7 qui la va deixar. Conven\u00e7 el proper client que la llegeix, que \u00e9s qui decideix si entra o no al teu negoci. Aquell \u00e9s l&#8217;audi\u00e8ncia real de la teva resposta.<\/p>\n<p>El to ha de ser emp\u00e0tic i orientat a la soluci\u00f3, sense entrar en el conflicte ni demanar que canvi\u00efn la valoraci\u00f3. Si no tens clar com gestionar cada situaci\u00f3, l&#8217;article amb <a href=\"https:\/\/www.repscan.com\/ca\/blog\/100-exemples-de-respostes-a-ressenyes-negatives-a-google\/\">100 exemples de respostes a ressenyes negatives<\/a> cobreix pr\u00e0cticament qualsevol escenari. Si prefereixes delegar-ho, l&#8217;eina de <a href=\"https:\/\/www.repscan.com\/ca\/respondre-ressenyes-ia\/\">respostes amb IA de RepScan<\/a> genera respostes adaptades al to del teu negoci en q\u00fcesti\u00f3 de segons.<\/p>\n<p>Si la ressenya cont\u00e9 acusacions greus, dades falses o t\u00e9 intenci\u00f3 difamat\u00f2ria, existeix tamb\u00e9 la via legal a trav\u00e9s del <a href=\"https:\/\/www.repscan.com\/ca\/dret-honor\/\">dret a l&#8217;honor<\/a>. \u00c9s una opci\u00f3 menys habitual per\u00f2 disponible quan el dany \u00e9s seri\u00f3s i documentable.<\/p>\n<h2>M\u00e9s valoracions positives: l&#8217;escut m\u00e9s efectiu davant les negatives<\/h2>\n<p>Una mala nota fa menys mal quan l&#8217;acompanya un volum alt de valoracions positives. Una ressenya d&#8217;1 estrella en un perfil amb 8 valoracions destrossa la mitjana. En un perfil amb 150, amb prou feines mou el marcador. I aix\u00f2 s\u00ed que est\u00e0 a les teves mans.<\/p>\n<p>Si vols saber quantes ressenyes de 5 estrelles necessites exactament per pujar la teva nota actual, la <a href=\"https:\/\/www.repscan.com\/ca\/calculadora-ressenyes-google\/\">calculadora de ressenyes de Google<\/a> et dona el n\u00famero concret. Per captar-les sense esfor\u00e7 manual al punt d&#8217;atenci\u00f3 al client, la <a href=\"https:\/\/www.repscan.com\/ca\/tarjeta-nfc-resenas-google-maps\/\">targeta NFC de RepScan<\/a> porta el client directament al formulari de valoraci\u00f3. Tens la resta de m\u00e8todes a l&#8217;article sobre <strong>com aconseguir m\u00e9s ressenyes a Google<\/strong>.<\/p>\n<p>Tamb\u00e9 pot interessar-te entendre com afecten les negatives a la teva puntuaci\u00f3 de manera t\u00e8cnica. L&#8217;article sobre <strong>per qu\u00e8 algunes ressenyes negatives baixen la teva nota a Google<\/strong> explica el c\u00e0lcul real darrere de la mitjana i quin tipus de valoraci\u00f3 pesa m\u00e9s.<\/p>\n<h2>Preguntes freq\u00fcents sobre com desactivar les ressenyes de Google My Business<\/h2>\n<h3>Puc ocultar o pausar les ressenyes de Google del meu negoci?<\/h3>\n<p>No. Google no ofereix cap opci\u00f3 al propietari per ocultar, pausar ni desactivar les valoracions d&#8217;un Perfil d&#8217;Empresa a Google. S\u00f3n visibles per a qualsevol usuari que cerqui el teu negoci a Maps o al buscador, i no pots gestionar-ne la visibilitat de forma directa. El que s\u00ed pots gestionar \u00e9s com respons a les que ja tens i quantes noves positives aconsegueixes.<\/p>\n<h3>Pot Google bloquejar que arribin ressenyes noves a la meva fitxa sense que jo ho demani?<\/h3>\n<p>S\u00ed, per\u00f2 \u00e9s Google qui ho decideix, no tu. Ho fa quan detecta activitat sospitosa o coordinada al perfil, o quan aplica mesures per incompliment de les seves pol\u00edtiques. En aquests casos pot pausar temporalment les noves valoracions fins a resoldre la situaci\u00f3. El propietari sol rebre una notificaci\u00f3, per\u00f2 no pot activar ni desactivar aquest estat manualment.<\/p>\n<h3>Qu\u00e8 passa amb les meves ressenyes si tanco la fitxa de Google Maps?<\/h3>\n<p>Les ressenyes es conserven. Segons la documentaci\u00f3 oficial de Google, en retirar un Perfil d&#8217;Empresa el contingut generat per usuaris, incloses les valoracions, es mant\u00e9. Si marques el negoci com a tancat permanentment, el perfil va desapareixent dels resultats de cerca de manera gradual, per\u00f2 les ressenyes segueixen sent visibles.<\/p>\n<h3>Hi ha valoracions que s\u00ed puguin desapar\u00e8ixer del meu perfil d&#8217;empresa?<\/h3>\n<p>S\u00ed. Les que incompleixen les pol\u00edtiques de contingut de Google: valoracions de spam, de persones que no han tingut una experi\u00e8ncia real amb el negoci, amb conflicte d&#8217;inter\u00e8s, contingut ofensiu, suplantaci\u00f3 d&#8217;identitat o publicitat encoberta. Per saber si alguna de les que reps compleix aquests criteris, el <a href=\"https:\/\/www.repscan.com\/ca\/comprovador-ressenyes-eliminables-google\/\">comprovador gratu\u00eft de ressenyes de RepScan<\/a> et dona una primera avaluaci\u00f3. Si la situaci\u00f3 implica una campanya coordinada de valoracions malicioses o un cas m\u00e9s complex, l&#8217;equip especialitzat pot gestionar el proc\u00e9s complet.<\/p>\n<h3>Puc impedir que arribin opinions de Google si encara no tinc la fitxa reclamada?<\/h3>\n<p>No. Si no has reclamat la teva fitxa a Google Business Profile, les ressenyes continuen apareixent igualment. Google crea perfils autom\u00e0tics de negocis a partir de la informaci\u00f3 disponible a la web i els usuaris poden deixar valoracions encara que el propietari no hagi gestionat mai aquell perfil. Per actuar sobre les ressenyes, pots reclamar i verificar la fitxa, i despr\u00e9s reportar les que incompleixen les pol\u00edtiques de Google.<\/p>\n<h3>Es poden desactivar les ressenyes a Trustpilot?<\/h3>\n<p>No. Trustpilot no tanca el perfil d&#8217;una empresa ni fa desapar\u00e8ixer les seves ressenyes tret que incompleixi les seves directrius: les ressenyes pertanyen a qui les escriu i l&#8217;empresa nom\u00e9s pot marcar les que no compleixen les normes. Encara que donis de baixa el teu compte d&#8217;empresa, el perfil segueix sent visible com a no reclamat i els clients poden continuar opinant. Si et preocupen valoracions injustes en altres plataformes, RepScan ofereix serveis especialitzats per a <a href=\"https:\/\/www.repscan.com\/ca\/eliminar-ressenyes-trustpilot\/\">ressenyes a Trustpilot<\/a> i <a href=\"https:\/\/www.repscan.com\/ca\/eliminar-ressenyes-tripadvisor\/\">ressenyes a Tripadvisor<\/a>.<\/p>\n<p class=\"rs-img-credit\" style=\"font-size: 12px !important; line-height: 1.4 !important; color: #8a93a6 !important; margin: 24px 0 0 0 !important;\">Imatge destacada: shurkin_son a Magnific.<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Puc ocultar o pausar les ressenyes de Google del meu negoci?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"No. Google no ofereix cap opci\u00f3 al propietari per ocultar, pausar ni desactivar les valoracions d'un Perfil d'Empresa a Google. S\u00f3n visibles per a qualsevol usuari que cerqui el teu negoci a Maps o al buscador, i no pots gestionar-ne la visibilitat de forma directa. El que s\u00ed pots gestionar \u00e9s com respons a les que ja tens i quantes noves positives aconsegueixes.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Pot Google bloquejar que arribin ressenyes noves a la meva fitxa sense que jo ho demani?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"S\u00ed, per\u00f2 \u00e9s Google qui ho decideix, no tu. Ho fa quan detecta activitat sospitosa o coordinada al perfil, o quan aplica mesures per incompliment de les seves pol\u00edtiques. En aquests casos pot pausar temporalment les noves valoracions fins a resoldre la situaci\u00f3. 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Les que incompleixen les pol\u00edtiques de contingut de Google: valoracions de spam, de persones que no han tingut una experi\u00e8ncia real amb el negoci, amb conflicte d'inter\u00e8s, contingut ofensiu, suplantaci\u00f3 d'identitat o publicitat encoberta. Per saber si alguna de les que reps compleix aquests criteris, el comprovador gratu\u00eft de ressenyes de RepScan et dona una primera avaluaci\u00f3. Si la situaci\u00f3 implica una campanya coordinada de valoracions malicioses o un cas m\u00e9s complex, l'equip especialitzat pot gestionar el proc\u00e9s complet.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Puc impedir que arribin opinions de Google si encara no tinc la fitxa reclamada?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"No. Si no has reclamat la teva fitxa a Google Business Profile, les ressenyes continuen apareixent igualment. Google crea perfils autom\u00e0tics de negocis a partir de la informaci\u00f3 disponible a la web i els usuaris poden deixar valoracions encara que el propietari no hagi gestionat mai aquell perfil. Per actuar sobre les ressenyes, pots reclamar i verificar la fitxa, i despr\u00e9s reportar les que incompleixen les pol\u00edtiques de Google.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Es poden desactivar les ressenyes a Trustpilot?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"No. Trustpilot no tanca el perfil d'una empresa ni fa desapar\u00e8ixer les seves ressenyes tret que incompleixi les seves directrius: les ressenyes pertanyen a qui les escriu i l'empresa nom\u00e9s pot marcar les que no compleixen les normes. Encara que donis de baixa el teu compte d'empresa, el perfil segueix sent visible com a no reclamat i els clients poden continuar opinant.\"\n      }\n    }\n  ]\n}\n<\/script><\/p>\n<p><!-- CTA INTERMEDIO POST --><\/p>\n<div style=\"background: #e5eeff !important; padding: 22px 20px !important; margin: 60px 0 !important; border-radius: 16px !important; box-sizing: border-box !important; overflow: hidden !important;\">\n<div style=\"display: flex !important; flex-wrap: wrap !important; gap: 24px !important; align-items: stretch !important;\">\n<div style=\"flex: 1 1 190px !important; position: relative !important; min-height: 170px !important; border-radius: 12px !important; overflow: hidden !important;\"><img decoding=\"async\" style=\"position: absolute !important; inset: 0 !important; width: 100% !important; height: 100% !important; object-fit: cover !important; display: block !important;\" src=\"https:\/\/www.repscan.com\/wp-content\/uploads\/2025\/10\/mar-jufresa-repscan.webp\" alt=\"RepScan\" \/><\/div>\n<div style=\"flex: 100 1 280px !important; display: flex !important; flex-direction: column !important; justify-content: center !important; min-width: 0 !important;\">\n<div style=\"font-size: 26px !important; font-weight: 700 !important; line-height: 1.15 !important; margin: 0 0 12px 0 !important; color: #002068 !important;\">Revisem el teu cas sense comprom\u00eds<\/div>\n<div style=\"font-size: 15px !important; line-height: 1.35 !important; color: #1a1a1a !important; margin: 0 0 24px 0 !important;\">Et diem quines ressenyes tenen opcions reals de desapar\u00e8ixer i quines cal abordar d&#8217;una altra manera.<\/div>\n<p>      <a class=\"cta-repscan-btn\" style=\"display: flex !important; width: 100% !important; max-width: 100% !important; min-height: 64px !important; align-items: center !important; justify-content: center !important; text-align: center !important; background: linear-gradient(90deg,#002068 0%,#4f80ff 100%) !important; color: #fff !important; text-decoration: none !important; font-weight: 600 !important; padding: 0 20px !important; border-radius: 10px !important; font-size: 16px !important; margin: 0 !important; box-sizing: border-box !important;\" href=\"https:\/\/www.repscan.com\/en\/eshop\/#sidebar-eliminar-resena\"><br \/>\n        <span style=\"display: block !important; line-height: 1.2 !important; color: #fff !important;\">Contractar en l\u00ednia ara \u2192<\/span><br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- FIN CTA INTERMEDIO POST --><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":29,"featured_media":62759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","infinite-scroll-item"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Desactivar les ressenyes de Google My Business | RepScan<\/title>\n<meta name=\"description\" content=\"Google no permet desactivar les ressenyes del teu Perfil d&#039;Empresa de Google. 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